Unlock Confidence. Unleash Potential. Create Impact.
Because the future of your organisation depends on the leaders you grow today.
Is This Happening in Your Organisation?
You’ve got capable leaders. Smart people. But…
They hesitate to make tough calls.
They avoid key conversations.
They burn out under pressure or stay in their silo.
They miss the opportunity to inspire, align, and lift performance.
You can see their potential, but it’s not translating into consistent impact. And that inconsistency ripples out into teams, culture, and results.
You’re not alone. Many CEOs, GMs and HR leaders are feeling the same friction.
But here’s the truth: performance doesn't change until people do.
The VIP Leadership Coaching Program
A neuroscience-backed coaching journey that transforms how your leaders think, connect, and lead, so they can drive results that last.
Rooted in Justine Maree Cox’s Connected Leadership and the 3P model (Purpose, People, Process), this high-touch, high-impact coaching experience helps your leaders:
✅ Lead with clarity and calm under pressure
✅ Strengthen trust and relationships that drive collaboration
✅ Turn strategy into sustained, measurable action
✅ Shift from reactive to responsive leadership
✅ Inspire and lift others through strength and kindness
What’s Inside the Program?
Every element is designed to build confidence, embed new habits, and deliver results at both an individual and organisational level.
DESIGN: Create Clarity & Connection
Manager Briefing (goals + expectations)
Leader Connection Session
Leadership Self-Assessment
Cappfinity Strengths Assessment
DELIVER: Turn Insight Into Action
Personal Growth Plan
Monthly 1:1 Coaching Sessions
Fortnightly Email Check-ins
Unlimited Email Support + Limited Phone Support
DRIVE: Build Momentum & Embed Change
Targeted Workplace Experiments
Plug-and-play Leadership Tools
Quarterly Manager Check-ins
Celebration + Reflection Session
DEMONSTRATE: Measure Impact + ROI
Post-program Self-Assessment
Manager Debrief
Comprehensive Impact Report
"Your leaders don’t need more information. They need transformation—from the inside out."
The Journey
You’ll walk away from this program with:
A proven framework to approach any tough conversation with clarity and confidence.
Tools to reduce stress and increase trust when issues arise.
Practical skills for framing, practising, and reflecting on growth conversations.
A mindset shift: from fearing conflict to seeing it as an opportunity for growth.
What’s Included
Full day interactive workshop where leaders learn the Growth Conversations framework and practise in real scenarios.
Practical tools and templates to structure conversations and keep them on track.
Safe, guided practice with coaching and feedback to build conversational “muscle.”
Follow-up coaching to help leaders embed learning and apply it in real workplace conversations.
This program is ideal for you if:
You lead people and know you’re avoiding conversations that matter.
You want to build a culture where feedback is normal, safe, and constructive.
You’ve seen performance, engagement, or trust dip because of unspoken issues.
You’re ready to equip your managers with a practical, repeatable skillset.
This program is not ideal for you if:
You believe conflict will sort itself out if ignored.
You’re looking for a “one-off” training day with no practice or application.
You don’t want to invest in your managers’ growth or culture.
The Model: Building Conversational Muscle
Step 1: Awareness & Framework
Understand avoidance patterns, recognise fears, and learn a simple framework for approaching any conversation.
Step 2: Practice & Reflection
Build conversational “muscle” through safe practice, coaching, and reflection.
Step 3: Action & Confidence
Apply skills in real workplace conversations and embed rhythms for ongoing growth.
Testimonials
Within weeks, our leaders were clearer, faster and more aligned. Justine gave us a shared language and the rhythm to keep it.
Coaching with Justine is a relief and a reset. She makes the complex simple and turns tough conversations into momentum.
MEET THE FOUNDER & CEO
Hey, I'm Justine!
I’m Justine Maree Cox, a leadership expert who works with CEOs, General Managers and HR leaders to grow confident, connected managers who can truly lead.
Over my career, I’ve led operations teams of up to 450 people, chaired national boards, and partnered with organisations across financial services, health, and community, and professional services sectors. I know the cost of avoidance, because I’ve lived it. I also know the transformation that comes when leaders learn how to have conversations that matter.
Today, I coach leaders to build cultures anchored in trust, accountability, and human connection. My philosophy is simple: trust and relationships are the real ROI. When leaders create the right environment, people thrive, and performance follows.
With strength and kindness,
Justine Maree Cox
